Coca‑Cola India’s "Own a Piece of History" Campaign
On 22 September 2026, Coca‑Cola India announced the launch of limited‑edition golden Coca‑Cola cans that celebrate Spain’s FIFA World Cup 2026 victory. The cans, featuring the exact date of Spain’s triumph alongside an image of the FIFA World Cup Trophy, are being marketed exclusively in the Delhi/NCR region.
The campaign is being executed in partnership with quick‑commerce platform Zepto, where pre‑orders have been described as "overwhelming" and "unprecedented" since the launch week. In addition to Zepto’s pre‑booking channel, the cans are also available for direct purchase through another quick‑commerce service, Blinkit, allowing consumers immediate access after the pre‑order phase.
Coca‑Cola’s involvement with FIFA dates back to 1978, when it became an official tournament partner. In India, the brand previously showcased the original FIFA World Cup Trophy during a tour that visited Delhi and Guwahati after a twelve‑year hiatus, providing fans a rare opportunity to view the iconic symbol up close. The new golden cans extend this legacy by turning the celebratory moment into a tangible keepsake.
Abhishek Gupta, Vice‑President of Customer Development for Coca‑Cola INSWA, stated that the partnership with Zepto enables the company to respond to real‑time consumer excitement, merging culture, fandom, and immediacy to deliver a personal and memorable experience. He emphasized that the initiative aims to move beyond the product itself, offering fans a collectible item that commemorates the historic victory.
Earlier in the tournament, Coca‑Cola engaged fans through a "Matchday Hangout" watch‑along event that featured football enthusiasts and social‑media influencers, further illustrating the brand’s strategy of creating immersive football experiences.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) operates in more than 200 countries and territories, offering a portfolio that includes sparkling soft drinks (Coca‑Cola, Sprite, Fanta), water and sports drinks (Dasani, smartwater, Powerade), coffee and tea (Costa, Georgia), and juice and plant‑based beverages (Minute Maid, Innocent, AdeS). The company employs over 700,000 people worldwide and focuses on sustainability initiatives such as water replenishment, packaging recycling, sustainable sourcing, and carbon‑emission reductions.