Date: September 30, 2026

Strategic Initiative Announcement

Coforge Limited, a global AI-native engineering services leader, announced a fundamental shift underway across the travel industry as airlines transition toward Modern Airline Retailing (MAR) and agentic travel. This transformation involves intelligent agents orchestrating travel discovery, transactions, and journey management.

Industry Transformation Drivers

The shift is being driven by a new generation of AI-native travelers who expect seamless, personalized experiences and are increasingly comfortable interacting through AI-powered interfaces rather than traditional search and booking journeys. While AI pilots have become commonplace across the travel industry, Coforge believes the next wave of transformation will be driven by connected systems of intelligence that orchestrate decisions across pricing, offers, inventory, servicing, and operations.

Management Commentary

Erika Moore, Chief Officer, Strategy & Growth, Travel, Transportation and Hospitality at Coforge, stated: \"The future of travel will be defined by intelligent experiences, not individual transactions. Unlike previous technology shifts that took decades to mature, advances in AI are accelerating the industry's move toward a world where travelers express intent, and AI-powered systems dynamically create, optimize, and manage outcomes across the entire journey.\"

Technology Platform

Coforge's Aeronova.AI platform helps travel enterprises turn Offer and Order ambition into execution. Through agentic AI and orchestrated agents, it:

  • Simplifies business transformation
  • Aligns teams around a common blueprint
  • De-risks execution
  • Manages coexistence across legacy and modern retailing platforms
  • Lays the foundations for AI-driven decision making at scale

Company Positioning

Coforge positions itself as an AI-native engineering services leader where AI is the foundation of how they design, build, and deliver intelligent solutions for clients. The company uses AI and hyperspecialized industry expertise to engineer autonomous enterprises, combining AI agents with their AI-enabled workforce including specialized FDEs in hybrid pod-based delivery units.

Expected Outcomes

The company focuses on delivering measurable business outcomes including:

  • Lower operating costs
  • Faster cycle times
  • Higher conversion rates
  • Sustained margin growth