Product Launch Announcement

Coforge Limited announced the launch of BridgeCX, a next-generation customer engagement solution built on Pega Customer Decision Hub and integrated with Mastercard Dynamic Yield. The solution is designed to transform fragmented personalization into intelligent 1:1 customer engagement.

Solution Details

BridgeCX connects enterprise-grade decisioning with real-time digital execution to help organizations deliver intelligent, hyper-personalized customer experiences at scale. The solution bridges the gap between customer insight and customer action by seamlessly integrating strategic decisioning with digital personalization.

Technical Capabilities

The solution creates a continuous intelligence loop that unifies data, decisioning, and experience delivery. It enables enterprises to:

  • Turn omnichannel customer signals into real-time digital actions
  • Deliver hyper-personalized experiences across web, mobile, and digital channels
  • Enable closed-loop adaptive learning that continuously optimizes engagement outcomes
  • Maximize the value of existing martech investments by connecting intelligence with execution
  • Shift from fragmented personalization strategies to AI-driven, decision-led experiences

Partnership Background

Coforge has been a Specialized Pega partner for 18+ years, providing Pega implementation, delivery, and testing services. The company has:

  • 115+ Pega Lead System Architects
  • More than 2,000 certifications
  • 16+ AI-driven solution accelerators across industries

Industry Applications

The solution serves clients across Banking and Financial Services, Energy and Utilities, Government, Healthcare and Life Sciences, Insurance, Manufacturing, Travel and Transportation industries.

Executive Commentary

Maddee Hegde, EVP & Head of Pega Practice at Coforge stated: "Many organizations today have powerful customer data and decisioning capabilities but struggle to operationalize them in real time across digital channels. BridgeCX solves this challenge by seamlessly connecting the strategic intelligence of Pega with the digital agility of Dynamic Yield."

Rob Walker, GM, 1:1 customer engagement, Pega commented: "Customer engagement today requires more than just data or personalization, it requires intelligent decisioning that can be activated instantly. BridgeCX is enabling organizations to extend the power of Pega Customer Decision Hub into digital experiences."

Financial Impact

Financial impact not quantified in the disclosure.