Colgate-Palmolive India expands its Oral Health Movement by offering free dental check-ups via QR codes on toothpaste packs.
The initiative partners with 63,000 IDA dentists and Bajaj Health for virtual consultations to improve access.
The program builds on 4.5 million dental screenings conducted in 2024-25, targeting India's oral health crisis.
Management positions this as a game-changer to shift from reactive repair to proactive dental care.