Colgate‑Palmolive (India) launches "Every Colgate Smile Has A Story" platform, beginning with a Dehradun sweet‑making family narrative.
The first film "Raised by Sweets" features Vertica Khandelwal’s 125‑year‑old sweet legacy and highlights Arginine + Calcium Boost technology for 24‑hour cavity protection.
Executive Vice President Gunjit Jain says the campaign moves beyond traditional ads to reinforce mothers’ trust in Colgate as a "Suraksha Chakra".
The series will be amplified nationwide via television, digital and social media; Colgate‑Palmolive (India) reaffirms its oral‑care market leadership and sustainability commitments.