Event Overview
On July 24‑25, 2026, cricket legend Rahul Dravid, serving as the brand ambassador for Colgate Total, inaugurated the Colgate Total Inter‑College 5‑a‑Side Hockey Tournament at St. Joseph’s College of Commerce (SJCC) in Bengaluru. The tournament formed part of the platinum jubilee celebrations of SJCC’s Bachelor of Commerce programme and was organized by the SJCC Alumni Association in partnership with YES for HOCKEY.
Participation and Format
The competition attracted twelve boys’ college teams competing in a league‑cum‑knockout structure and five girls’ teams playing a round‑robin series. All matches were conducted over the two‑day period, culminating in the award of the Colgate Total Inter‑Collegiate Platinum Rolling Trophy 2026 to the champions of each gender category.
Brand and Health Messaging
Colgate Total positioned the event within its broader initiative to reposition dental health as a non‑negotiable component of athletic performance. Dravid emphasized that “every sport rewards discipline in the details, and hockey is no different… dental health has become an essential priority in modern athletic preparation… oral germs can trigger inflammation, impacting recovery and endurance.” He linked the preventive benefits of Colgate Total to the competitive edge sought by young athletes.
Corporate Commentary
Prabha Narasimhan, Managing Director & CEO of Colgate‑Palmolive India, reinforced the message, stating that peak performance stems from disciplined daily habits and that dental health underpins overall health. She highlighted Colgate‑Palmolive’s market‑leadership in dental care, its sustainability milestones—including reductions in plastic waste, enhanced recyclability, water and energy conservation at manufacturing sites—and community programmes such as women’s financial and digital literacy and the Colgate Bright Smiles, Bright Futures® initiative for children’s dental health.
Company Profile
Colgate‑Palmolive (India) Limited describes itself as a caring, innovative growth company focused on science‑led dental and personal care solutions, committed to sustainable, profitable growth for shareholders and an inclusive workplace. For further information, the company directs readers to www.colgatepalmolive.co.in.