Comfort Fincap Limited launched a new consumer durable loan product for smartphone financing through a fully digital platform.
The company is expanding from B2B lending into retail consumer lending with initial rollout in Gujarat and Rajasthan.
Loan approvals are processed within five minutes with a streamlined digital onboarding for merchants and customers.
The smartphone financing market represents a 2.0-2.5 lakh crore annual opportunity in India according to the company.