Press Release Overview
On September 22, 2026, ContentLens announced the launch of India’s first AI‑driven platform dedicated to protecting the personality and identity rights of public figures against deepfake and digital likeness misuse. The announcement, issued from Mumbai via PRNewswire, highlights that roughly 90 % of Indian internet users have already encountered a fake celebrity endorsement, prompting an increasing number of celebrities to seek judicial protection.
Platform Functionality
ContentLens creates a unique biometric signature for each enrolled celebrity, encompassing facial features, voice characteristics, and visual identity markers. The system conducts continuous 24/7 surveillance across social media platforms, and when a potential violation is detected, it instantly notifies the celebrity’s team with comprehensive evidence and an information package designed to support takedown requests or legal actions.
Market Scale and Need
India hosts approximately 15 million active content creators. Assuming each creator uploads five to six videos per month, the ecosystem generates an estimated 75 to 90 million pieces of content monthly, a volume that no human monitoring team can feasibly oversee. ContentLens claims to reduce detection times from months to minutes, addressing a critical scalability gap.
End‑User Testimonials
Actress Manisha Kandkur stated that after onboarding, the platform flagged multiple instances of her likeness being used in fraudulent advertisements within days, describing the experience as a severe violation of her personal brand. Rohan Sahu, Founder and CEO of ContentLens, emphasized that the platform is already collaborating with the Indian music industry to safeguard music IP, noting that a celebrity’s identity is their most valuable personal asset and that generative AI has amplified the risk of unauthorized use. He added that the platform routinely uncovers weekly violations such as fake endorsements, voice clones, and scam advertisements, positioning ContentLens as the sole solution in India built specifically to detect and halt such abuses.
Strategic Perspective
Hari Nair, Strategic Advisor to ContentLens and former CEO of Tips Music Limited, observed that celebrity teams recognize the deep‑fake threat but often underestimate the revenue loss from unauthorized brand usage and the potential for scams. He affirmed that ContentLens directly addresses this blind spot.
Business Model and Coverage
ContentLens operates across four verticals: (1) celebrity likeness and deepfake detection, (2) music IP protection, (3) content provenance (C2PA) and watermarking, and (4) counterfeit brand detection. Headquartered in Bangalore, the company serves celebrity talent, music labels, sports organisations, and enterprise brands seeking scalable IP protection.
Disclaimer
The release notes that the information is provided under an arrangement with PRNewswire and that PTI assumes no editorial responsibility.