Announcement
On 10 July 2026, in New Delhi, India, Coocaa – the smart‑TV brand of Skyworth India Electronics Pvt. Ltd. – was announced as the winner of the “Best Budget TV” category at the HT Tech Power List Awards 2026. The award recognised the Coocaa MINI75Q (55‑inch) model for delivering premium entertainment experiences at an accessible price point.
Award Details
The HT Tech Power List Awards evaluate technology products through a combination of rigorous product testing and large‑scale consumer participation. The 2026 edition recorded more than 57,000 votes, attracted over 125,000 participants, and featured 25 award categories. An esteemed jury comprising Ashish Mundhra (SparkNherd), Maneesh Saxena and Rohit Raj Gupta assessed the entries, lending industry credibility to the selection.
Product Highlights
The MINI75Q 55‑inch television is equipped with 4K Ultra HD resolution, Mini LED backlighting, a High‑Speed Refresh Rate of 120 Hz, MEMC motion‑enhancement technology, Auto Low Latency Mode (ALLM) for gaming, immersive audio capabilities, Google TV integration and generous onboard storage. These specifications enable a high‑performance viewing and gaming experience while maintaining a strong value proposition for budget‑conscious consumers.
Company Background and Market Position
Coocaa operates as a sub‑brand of Skyworth, leveraging more than 30 years of smart‑TV industry expertise. The brand has a global footprint across nine countries and runs six advanced R&D centres. It has earned over 25 international design awards and holds a Guinness World Record for surpassing sales of 52,672 televisions. In India, Coocaa is supported by a network of more than 490 service centres, underscoring its commitment to quality, accessibility and customer satisfaction. The award reinforces Coocaa’s status as one of the fastest‑growing value‑driven smart‑TV brands in the Indian market.
Executive Comment
Sushovit Ranjan, Director of Sales at Skyworth India Electronics Pvt. Ltd., stated that winning the “Best Budget TV” award is a proud moment and a testament to the relentless efforts of the product, engineering and business teams. He emphasized the brand’s focus on delivering meaningful innovation at accessible price points and its intention to make premium entertainment experiences available to more Indian households as the market evolves.
Market Context
The recognition arrives at a time when Indian consumers are increasingly seeking feature‑rich smart televisions that combine superior picture quality, immersive audio and gaming‑ready capabilities without premium pricing. Coocaa’s expanding portfolio of televisions across multiple screen sizes is positioned to meet this evolving demand, further strengthening its market presence.