Overview

Cooks Villa, a new Indian kitchen and HORECA brand, is being developed by the team behind Isha Kitchens in Raipur, Chhattisgarh. The brand was announced on 2 September 2026 by entrepreneur and Director – Utkarsh Gupta, who is steering its creation as a modern offering for both professional and domestic kitchens.

Brand Vision & Heritage

The initiative draws on a family business that began in 1948 as Trimurti Metals, later rebranded to Isha Kitchens. Over the decades the business supplied kitchen utensils and appliances to thousands of households in Chhattisgarh and provided commercial kitchen equipment to hotels, restaurants and other food‑service establishments across India. Gupta states, “Cooks Villa is a continuation of a journey that started generations ago. Our objective is to preserve the trust and experience built through Trimurti Metals and Isha Kitchens while creating a modern Indian brand for today’s customers.”

Product Portfolio

Cooks Villa’s catalogue will cover:

  • Commercial kitchen equipment (cooking ranges, preparation tables, storage systems, exhaust and ventilation units)
  • Cookware and utensils
  • Tableware and melamine products
  • Kitchen appliances

The brand intends to offer a complete ecosystem rather than isolated items, addressing the broader needs of professional kitchens and modern Indian households.

Market Focus & Expansion Strategy

The company targets the rapidly growing Indian food‑service sector, which includes hotels, restaurants, cafés, cloud kitchens, caterers and institutional kitchens. It also plans to expand into consumer‑facing categories such as tableware, melamine and appliances to build a broader kitchen brand. The long‑term ambition is to evolve from a Central Indian presence to a national brand and eventually explore international market opportunities.

Manufacturing & Partnerships

Cooks Villa will strengthen its manufacturing and stainless‑steel fabrication capabilities in Central India. The firm is exploring private‑label and OEM partnerships for selected product lines, aiming to leverage its legacy manufacturing expertise while scaling production.