Cool Effect announced partnership with Mitti Labs to offer rice‑methane reduction carbon credits, expanding its superpollutant portfolio.
Between 2024‑2025 Cool Effect purchased 3.37 million tonnes of superpollutant credits, directing over $36 million to project partners.
Mitti Labs’ rice program uses AWD irrigation, cutting water use up to 40% and methane emissions up to 50%, benefiting 70,000 farmers.
Mitti Labs aims to issue 2 million credits annually by 2028, supporting climate impact and farmer incomes while conserving ~25 billion liters water.