Strategic Initiative: Brand Ambassador Partnership

Aditya Infotech Limited (CP PLUS) has announced a strategic brand partnership with acclaimed actor Ranveer Singh as its Brand Ambassador. This association represents a significant marketing and brand-building initiative for the company.

Strategic Objectives and Expected Impact

The collaboration aligns with the company's vision of making intelligent security solutions more accessible, relevant, and widely adopted across India. The partnership aims to:

  • Reinforce the company's commitment to advanced security solutions that are proudly Made-in-Bharat
  • Strengthen customer trust in the CP PLUS brand
  • Amplify the message of smart, Made-in-Bharat security solutions nationwide
  • Inspire greater confidence in smart security innovations among individuals, businesses, and institutions

Brand Alignment and Marketing Strategy

The association reflects the alignment between Ranveer Singh's authenticity, confidence, and ability to inspire millions with the company's brand philosophy. The company believes his position as "the ultimate showman and a generational performer" makes him uniquely positioned to communicate their vision.

Company Background and Market Position

CP PLUS is described as:

  • India's leading security and surveillance brand
  • Operating one of India's largest integrated manufacturing facilities for video security products in Kadapa, Andhra Pradesh
  • Having the country's largest portfolio of STQC-certified solutions
  • A steadfast supporter of the Government of India's Make in India and Atmanirbhar Bharat initiatives
  • Safeguarding millions of locations across India including homes, retail establishments, educational institutions, healthcare facilities, transportation networks, government infrastructure, and critical installations

Management Commentary

Ranveer Singh commented: "It's exciting to partner with CP PLUS, a brand that has consistently set new benchmarks in India's security industry. As technology becomes increasingly integral to creating safer homes, workplaces, and communities, CP PLUS is leading the way with innovations proudly built for India."

Aditya Khemka, Managing Director, CP PLUS, stated: "Our journey has always been driven by the purpose to build a safer, smarter, and more secure India through innovation that people can trust. We are thrilled to welcome Ranveer Singh to the CP PLUS family. His authenticity, confidence, and ability to inspire millions resonate strongly with our brand philosophy."

Additional Information

The press release titled "Ranveer Singh Joins CP PLUS as Brand Ambassador, India's Leading Brand in Smart Security Revolution" is enclosed with the regulatory filing. The disclosure is also hosted on the company's website at https://www.adityagroup.com/.