Date: 12th November 2026

Agreement Details

  • License granted for use of AT&T trademarks and trade dress
  • Covers manufacturing, marketing, commercialization, and sale of specified licensed products
  • Licensed product categories include:
  • Containment Systems
  • Copper Systems
  • Data Centre Solutions (including specialized switches, routers, racks)
  • Fibre Systems
  • Outside Plant (OSP) Systems
  • Structured Cabling Systems

Geographical Coverage

  • Designated territories include: India, Southeast Asian countries, Middle East, Africa, New Zealand, and Australia
  • Expansion into markets to take place in phases subject to agreement terms and applicable approvals

Strategic Significance

The agreement represents an important addition to Creative Newtech's Brand Business portfolio and aligns with the company's broader objective of developing scalable business opportunities across technology categories. Key strategic benefits include:

  • Portfolio expansion into technology infrastructure product categories
  • Further development of the company's business model through brand licensing and commercialization
  • Framework for phased expansion across designated international markets
  • Application of Creative Newtech's existing experience in market development, sourcing and channel management
  • Opportunity to build presence in technology infrastructure categories

Management Comments

Mr. Ketan Patel, Chairman & Managing Director of Creative Newtech Limited:

"The brand licensing agreement with AT&T represents an important addition to our Brand Business portfolio. It creates an opportunity to work with an established global brand across specified technology infrastructure categories and apply our experience in market development and commercialization to these products."

Kelly C. Marlar, Vice President and Managing Director of AT&T Intellectual Property, LLC:

"Creative Newtech brings long-standing experience in market development, product sourcing and channel management, and we believe these positions the company well to build the AT&T-branded portfolio across the designated markets."

Company Background

Creative Newtech Limited is established in 1992 and operates in India's Information and Communication Technology distribution market. The company has an omni-channel network across online, offline and retail trade, and specializes in market entry and penetration for global brands. The company is associated with over 20 renowned brands globally.