Criteo Shares Rise 3% on ChatGPT Expansion

Criteo shares jumped about 3% after announcing expanded integration with OpenAI’s ChatGPT advertising platform.
Over 1,000 brands, including Foot Locker Asia Pacific, HP and Petbarn, run campaigns via Criteo’s ChatGPT integration across Australia, Canada and New Zealand.
Click‑through rates on ChatGPT ads are about three times higher and conversion rates nearly double those of traditional search in key categories.
Criteo emphasizes incremental ad budgets, AI‑native media integration and scaling the partnership, positioning ChatGPT as an additional discovery channel.