Crocs Announces Echo II Launch in India
On Thursday, 20 August 2026, Crocs, Inc. (Nasdaq: CROX) released a press statement unveiling the new Echo II silhouette as the centerpiece of the next chapter of its ‘Let Them Talk’ campaign in India. The campaign, which celebrates creativity, culture and individuality, continues the brand’s partnership with actor and brand ambassador Siddhant Chaturvedi, who appears as the face of the Echo franchise in the Indian market.
The integrated campaign film places Chaturvedi alongside rapper‑singer‑songwriter Tsumyoki, dancer‑choreographer Srilakshmi and graffiti artist Left Hander, creating an immersive world where music, movement and visual art intersect. The narrative underscores a generational ethos of experimentation, self‑expression and disregard for external judgment.
Carly Gomez, Chief Marketing Officer of Crocs, stated that the company believes self‑expression is a powerful connector to the brand and that the Echo II “blends design, comfort and self‑expression for Indian youth,” positioning the product as both bold and culturally relevant. Siddhant Chaturvedi added that the campaign resonated with his own creative pursuits and praised the Echo II for its boldness, comfort and character. Varsha Patra, CEO and Co‑founder of the creative agency Homegrown, explained that the campaign’s vision was to craft a world where experimentation feels instinctive, using diverse artistic voices to reflect Echo’s expressive spirit.
The Echo II silhouette is now available for purchase across Crocs’ digital and physical channels in India, including the official website crocs.in, the e‑commerce platform Myntra, and Crocs retail stores nationwide.
About Crocs, Inc.: headquartered in Broomfield, Colorado, Crocs is a global leader in innovative casual footwear, offering the Crocs and HEYDUDE brands. Its products are sold in more than 85 countries through wholesale and direct‑to‑consumer channels. Further information can be accessed at investors.crocs.com, www.crocs.com and www.heydude.com.
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