Crocs' "Feel It All" Festive Campaign in India

Crocs, Inc. has introduced a new India‑specific marketing initiative built on its global "Feel It All" creative platform. The campaign is timed for the Indian festive season and is designed to highlight connection, celebration, and self‑expression. Brand ambassador KL Rahul leads the campaign, appearing alongside veteran actor Dalip Tahil, creators Rida Tharana and Prish, and internet‑famous bodyguard Amin Khan, representing a wide range of personalities that define modern celebrations.

The centerpiece is a social‑first film that follows a playful “dhoom scroll” on Rahul’s feed, transporting viewers through a series of festive experiences. Each swipe reveals a different world featuring the supporting cast, with an original soundtrack composed by Mikey McCleary. The narrative underscores the blend of digital and real‑world moments, concluding that the most meaningful festive experiences are shared with people rather than merely captured online.

Festive Capsule Collection

Integrated into the film is a limited‑edition capsule collection comprising the Classic Ballet silhouette and the Saturday Sandal, both adorned with elevated, blingy Jibbitz™ charms. The collection emphasizes comfort, customization, and festive styling, illustrating how Crocs shoes can complement both casual and elevated outfits during celebrations.

Executive Commentary

Varun Sehgal, SVP & General Manager, APAC, Crocs, stated that India’s festive season is “a key business moment but also a powerful expression of culture, identity and individuality.” He added that the partnership of iconic silhouettes with festive styling aims to inspire consumers to incorporate Crocs into their celebrations while retaining personal style.

KL Rahul, Crocs’ Global Brand Ambassador, remarked that he usually stays away from the spotlight, making the energetic film a fun experience. He highlighted discovering how Crocs shoes and Jibbitz charms could be styled with festive looks, even alongside elevated outfits.

The campaign was conceptualised by the creative agency One Hand Clap. Group Creative Head Nirzery Iswalkar explained that the idea was to craft a celebration as varied and unpredictable as the people involved, using Rahul’s social media feed as a device to move between different worlds, personalities, and moments while keeping the film playful and energetic.

Integrated 360‑Degree Rollout

Beyond the film, the "Feel It All" narrative will be executed through a comprehensive 360‑degree rollout covering digital, social, influencer, and retail channels. The activation includes creator collaborations, festive gifting options, enhanced in‑store experiences, and curated seasonal assortments, reinforcing Crocs’ blend of comfort, style, and personalization across all consumer touchpoints.

About Crocs, Inc.

Crocs, Inc. (Nasdaq: CROX) is headquartered in Broomfield, Colorado, and is a world leader in innovative casual footwear. Its portfolio includes the Crocs and HEYDUDE brands, with products sold in more than 85 countries via wholesale and direct‑to‑consumer channels. Further information is available at https://investors.crocs.com, https://www.crocs.com, and https://www.heydude.com.

Disclaimer: This press release is provided under an arrangement with Newsvoir. PTI takes no editorial responsibility for the content.

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