Launch Overview

Crompton Greaves Consumer Electricals Ltd., the world’s No. 1 ceiling fan brand, announced the launch of its Super Premium Fan range comprising three models: SilentPro Fluido Glide, Luxian Jupiter Senze and Luxian Statement Senze.

Product Details

  • SilentPro Fluido Glide: fluid sculptural three‑blade design, IoT‑enabled, available in 1200 mm and 900 mm sweep sizes, five finishes (Pacific Blue, Crater Brown, Glow White, Matte Black, Espresso Wood; 900 mm in selected colours). Features SilentPro technology delivering operation twice as silent and up to 50 % energy savings. Comes with a four‑year motor warranty and a two‑year printed circuit board (PCB) warranty. Received the German Design Awards 2027.
  • Luxian Jupiter Senze: chandelier‑style glass lampshades with E22 bulb holders, 1200 mm sweep, delivers 210 CMM airflow at 295 RPM, five‑star energy rating, four‑year motor warranty and two‑year PCB warranty.
  • Luxian Statement Senze: eight‑blade structure, Bistre Brown finish, integrated downrod cover, delivers 250 CMM airflow while consuming 36 W, five‑star rating, four‑year motor warranty and two‑year PCB warranty.

All three models incorporate ActivBLDC technology, offer more than 20 speed settings, and can be controlled via the Crompton Senze mobile app, remote control, or voice assistants Amazon Alexa and Google Assistant. Additional smart features include timer functions, scheduling, and reverse rotation for seasonal air circulation.

Executive Comment

Mr. Sachin Phartiyal, Business Unit Head – Home Electricals, emphasized that ceiling fans can serve as a “fifth wall” design element, combining aesthetics with comfort, and highlighted the integration of design, ActivBLDC technology, and smart controls in the new range.

Company Background

Crompton Greaves Consumer Electricals Ltd. has an 85‑year legacy and leads the Indian fan and residential pump market. The firm offers a broad portfolio including fans, pumps, lighting, water heaters, air coolers, kitchen appliances, and B2B lighting solutions. In 2025 it earned the GreenPro certification for its B2B lighting, and it has received multiple National Energy Consumer Awards, a President‑presented award for a storage water heater in 2023, Deloitte Private’s Best Managed Companies 2022, and inclusion in Dun & Bradstreet’s Top 500 Companies 2022, among other brand recognitions.