Crompton Launches InstaNourish Kettle, AI Campaign, SmartPro

Launch Date: October 7, 2026
Product Description: 1.2-litre multi-purpose kettle designed for "Sear, Steam, Savour" experience
Key Features:
600W power
1.2 litre capacity
Stainless steel steamer basket
Cool touch body
Dry boil protection with auto shut-off
Wide mouth design
LED operation indicator
Multi-utility cooking capabilities
Pricing: MRP of ₹2,700
Availability: Crompton authorized retail outlets nationwide and leading e-commerce channels
Warranty: 1-year warranty
Inclusions: Glass lid, stainless steel steamer basket, egg boiler stand, user manual, warranty card

Launch Date: October 9, 2026
Product Description: Wireless water level controller with integrated control panel functionality
Key Features:
Wireless communication using LoRa technology
Connectivity from ground floor to seventh floor without inter-floor wiring
Automatic water level controller with four-level LED tank status indicator
App-based control via Crompton Senze App (iOS and Android)
Remote monitoring, pump control, and up to 10 schedules
Fault alerts on smartphones
Protection against voltage fluctuations, overload conditions, and dry-run conditions
IP65 weatherproof rating
Compatibility: Single-phase submersible pumps up to 2 HP, oil-filled submersible pumps, water-filled submersible pumps, and openwell pumps
Warranty: 12-month warranty with free installation
Special Offer: Additional six-month warranty when purchased with eligible Crompton submersible pump on single invoice
Availability: Retail stores across India and e-commerce platforms

Campaign Launch: October 12, 2026
Theme: "Celebrating Smart Water Management Across Festive Preparations"
Platform: Digital film showcasing Crompton's comprehensive pumping ecosystem
Technology: AI-powered storytelling
Distribution: Crompton's digital and social platforms throughout festive period
Film Links:
YouTube: https://youtu.be/TTIWEPOOyO8?si=1vkYATlnCYCv1s_y
Instagram: https://www.instagram.com/reel/DeUZ81XBDTD/?obrf=ampmbzhmd2Fpa3Zi
Facebook: https://www.facebook.com/share/v/1DMovBWXan/?mibextid=wwXIfr
Brand Positioning: Positions Crompton as "paani ka Saathi" (water partner) with promise of "Trusted Performance, Har Din"

Anand Kumar N, Business Head – Pumps & Kitchen Appliances:

On InstaNourish Pro: "Our aim is to make cooking more versatile and convenient by giving consumers the freedom to sear, steam and boil using one appliance"
On INTELLISENSE SmartPro: "We have brought these functionalities together in a single integrated solution, giving consumers greater control over their water management needs"

Tanmay Prusty, Chief Marketing Officer:

On AI campaign: "We are experimenting boldly with AI-powered storytelling to reimagine consumer engagement in what has been a low-involvement category"
Emphasized commitment to "innovation in products and experience" while maintaining "Trusted Performance, Har Din" promise

Brand legacy of over 85 years
Market leader in fans and residential pumps in India
Product portfolio includes: fans, pumps, lighting solutions, water heaters, air coolers, small kitchen appliances, home appliances
Robust B2B presence in Lighting segment
Forayed into solar rooftops in renewable energy space
Received three National Energy Consumer Awards (NECA) by BEE, Ministry of Power
GreenPro certification for B2B lighting solution (2025)
Recognized as India's Best Managed Companies 2022 by Deloitte Private
Listed among 'India's Top 500 Companies 2022' by Dun & Bradstreet India