Product Launch Overview
Crompton Greaves Consumer Electricals Ltd announced the launch of the InstaNourish Pro Multi‑Purpose Kettle, a compact 1.2‑litre appliance that combines searing, steaming and boiling functions. The kettle is powered by a 600 W heating element and features a stainless‑steel steamer basket, cool‑touch body, dry‑boil protection with auto shut‑off, wide mouth for easy stirring and cleaning, and an LED indicator. It is priced at a maximum retail price of INR 2,700 and is supplied with a one‑year warranty along with a glass lid, stainless‑steel steamer basket, egg‑boiler stand, user manual and warranty card. Distribution will be through Crompton authorised retail outlets across India and major e‑commerce platforms.
Speaking on the launch, Anand Kumar N, Business Head – Pumps & Kitchen Appliances, said that consumers in smaller kitchens, hostels and limited‑space homes are seeking versatile, space‑saving cooking solutions, and the InstaNourish Pro addresses this need by allowing sear, steam and boil operations in a single device.
Crompton, with an 85‑year legacy, is a market leader in fans and residential pumps and has expanded its consumer portfolio to include lighting, water heaters, air coolers, mixer grinders, air fryers, OTG ovens, electric kettles and other small kitchen appliances. The company also operates a strong B2B lighting business and, in 2025, became the first lighting firm to receive the GreenPro certification for its B2B solutions. Its renewable‑energy initiatives include solar rooftop solutions for lighting, pumps and rooftops.
The firm has earned multiple recognitions: three National Energy Consumer Awards (NECA) from the Bureau of Energy Efficiency, the latest presented by President Droupadi Murmu in 2023 for a storage water heater; two NECA awards in 2019 for ceiling fans and LED bulbs; Best Managed Company 2022 by Deloitte Private; inclusion in India’s Top 500 Companies 2022 by Dun & Bradstreet; placement in the Brand Top 75 most valuable Indian brands 2020 (WPP & Kantar); and Brand of the Decade 2021 by Herald Global and BARC Asia in the consumer electrical category.