Launch Overview
Crompton Greaves Consumer Electricals Ltd., a leading Indian home‑innovation brand, announced the launch of its Ameo Edge 5L Air Fryer. The product is positioned as a healthier cooking solution that combines Nutriguard Technology with SilentPro Technology to deliver dependable performance and everyday convenience.
Product Features
The Ameo Edge 5L Air Fryer incorporates an edge‑to‑edge design that maximises cooking space within a slim footprint, providing a spacious interior for a 5‑litre capacity. Its metal interior enhances heat retention, enabling crispier, evenly cooked food while preserving nutrients and reducing residual odours. The appliance supports oil‑free cooking, allowing significantly less oil usage for healthier meals. SilentPro Technology ensures operation below 52 dB, making it suitable for use at any time of day. An interactive digital display offers ten preset menus, and a see‑through window with an internal lamp lets users monitor cooking without interruption. All components are dishwasher‑safe for easy cleaning.
Pricing and Distribution
The Ameo Edge 5L Air Fryer is priced at Rs 10,999 and will be available across leading retail outlets, including modern trade (MOR) and general trade (GT) channels. The launch targets health‑conscious families and working professionals seeking convenient, nutritious cooking solutions.
Executive Comment
Anand Kumar N, Business Unit Head – Kitchen Appliances at Crompton Greaves Consumer Electricals Ltd., stated: “Air fryers have become an integral part of healthier cooking for many Indian households, but as the category evolves, consumers expect more than just low‑oil cooking. At Crompton, we have developed the Ameo Edge to address these evolving expectations by combining healthier cooking with dependable performance and everyday convenience. At the centre of this innovation is our Nutriguard Technology, designed to support superior heat and nutrient retention. Together with intuitive features that simplify everyday use, we are confident the Ameo Edge will become a valuable addition to modern kitchens while making healthier choices easier for consumers.”
Company Background
Crompton Greaves Consumer Electricals Ltd. boasts an 85‑year legacy and is the market leader in fans and residential pumps in India. Its product portfolio spans fans, pumps, lighting solutions, water heaters, air coolers, and small kitchen appliances such as mixer grinders, air fryers, OTGs, and electric kettles. The company maintains a robust distribution network with a strong dealer base and extensive after‑sales service.
Beyond consumer products, Crompton has a significant B2B presence in lighting, delivering energy‑efficient solutions for commercial and industrial applications. In 2025, it became the first lighting company to receive GreenPro certification for its B2B lighting solutions. The firm has also entered the renewable energy space with solar rooftop solutions covering lighting, pumps, and rooftop installations.
Crompton’s commitment to energy efficiency has earned it three National Energy Consumer Awards (NECA) from the Bureau of Energy Efficiency, most recently presented by President Droupadi Murmu for its storage water heater in 2023, with earlier wins in 2019 for ceiling fans and LED bulbs. The company was recognized as one of India’s Best Managed Companies 2022 by Deloitte Private, listed among India’s Top 500 Companies 2022 by Dun & Bradstreet, featured in the Brand Top 75 most valuable Indian brands list for 2020 (WPP and Kantar), and named Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.
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