Cruise AI Could Boost EPS 12-45%

Barclays analysts say AI-driven direct bookings could cut 3‑6% of revenue paid to agents, raising EPS 12‑45% for major cruise lines.
Royal Caribbean is identified as the AI integration front‑runner, while Norwegian Cruise Line holds the largest relative improvement potential.
AI is also expected to enhance discovery and pricing, expanding the addressable market and strengthening long‑term pricing power across the sector.
Carnival's benefit depends on successful legacy system transition, with overall bullish outlook on AI defending margins amid competitive travel landscape.