Crystal Crop Protection Ltd announced Bollywood star Akshay Kumar as its brand ambassador.
The company launched the “Desh Ka Kisan, Desh Ka Asli Hero” national campaign to celebrate Indian farmers.
Executives Ankur Aggarwal and Sohit Satyawali highlighted the partnership’s aim to boost farmer adoption of advanced crop solutions.
Campaign will be rolled out via TV, digital platforms and on‑ground farmer engagement through the Crystal Doctor network.