Cupid Limited has deployed ₹82.88 crore as the first 25% of a planned ₹331.53 crore strategic investment in Baazar Style Retail Limited, acquiring convertible warrants.
The investment grants Cupid access to a network of 260+ retail stores, enhancing distribution for its FMCG portfolio and aiming for ₹500 crore in incremental revenue within three years.
The partnership aims to leverage Baazar Style Retail's planned expansion to over 500 stores to scale Cupid's product reach and consumer engagement.