Cuticura Announces New 8‑Hour Freshness Talcum Powder for Onam
On 24 August 2026, Cuticura, a personal‑care brand owned by Cholayil Private Limited, issued a press release via Business Wire India from Kochi, Kerala, to introduce its latest talcum powder range. The product incorporates a new Fragrance Encapsulation Technology that is claimed to lock in fragrance and maintain freshness for up to eight hours, targeting consumers celebrating the Onam festival.
The launch event in Kochi was attended by actor Priya P. Warrier, who has been newly appointed as Cuticura’s brand ambassador; she unveiled the product line and highlighted its relevance to the day‑long festivities.
The communication outlines five specific usage occasions designed to keep users fresh throughout the celebration: (1) a rejuvenating body wash after Sadya preparation, (2) application of the talcum powder to lock in fragrance, (3) a roll‑on for use during Vallam Kali events, (4) a glycerine soap for a quick refresh before arranging the Pookalam, and (5) a handwash to ensure clean hands before the traditional Sadya.
Contact information provided includes Pooja Suchak of Cholayil Private Limited (poojasuchak@cholayil.com) and two representatives from MSL – Mohammed Sulaiman (mohammed.sulaiman@mslgroup.com) and Parvathy Manoj (parvathy.manoj@mslgroup.com).