Cycle Pure Agarbathi, recognised as the world’s largest manufacturer of agarbathi with an annual output exceeding 12 billion incense sticks and serving nearly 6 billion prayers each year, celebrated its 77th anniversary in Chennai by unveiling a new festive product portfolio. The launch introduced four new offerings: Cycle Stem Sambrani, Navin Puja Ghee, Good Luck Premium Incense available in Lavender, Sandal, Musk and Kasturi fragrances, and Cycle Pure Cold Pressed Edible Gingelly Oil, reflecting an expansion beyond traditional incense into puja essentials and wellness products. Speaking at the event, Mr. Arjun Ranga, Managing Director of NR Group, emphasized the company’s philosophy of honoring tradition while evolving with consumer expectations, noting the importance of quality, authenticity and sustainability in every innovation. He highlighted Tamil Nadu as a pivotal market and partner in the firm’s social impact agenda. As part of its regional CSR initiatives, Cycle Pure Agarbathi has been supporting the education and holistic development of differently‑abled girls in Tamil Nadu for four years, enabling 40 girls each year to pursue schooling with confidence and dignity. The company’s growth strategy includes broader product availability across traditional retail, modern trade, e‑commerce and quick‑commerce platforms, ensuring easier access for consumers. With a presence in over 75 countries, the brand continues to reinforce its position as a trusted household name while contributing to community empowerment. The press release also provides background on NR Group, founded in 1948 by Shri N. Ranga Rao, which has diversified into functional air‑care (Lia), wellness home‑fragrance (IRIS), floral extracts (NESSO), and aerospace components for defence helicopters through Rangsons Technologies, and operates a philanthropic arm, NR Foundation, under third‑generation family management.