Key Development
The company announced the opening of a new retail showroom for its "D. P. Jewellers" brand located in Jodhpur, Rajasthan.
Operational Model
The showroom will operate under the COCO (Company-Owned and Company-Operated) model, meaning the company will maintain direct control over all aspects of operations including staffing, inventory management, customer service, and day-to-day activities.
Current Status
The showroom is presently under construction. Operations are expected to commence shortly, subject to completion of ongoing construction work.
Strategic Rationale
This expansion is part of the company's retail expansion strategy aimed at enhancing customer accessibility in Jodhpur and surrounding areas of Rajasthan.