Festive Season Sales Performance

D.P. Abhushan Limited reported its sales performance for the 29-day festive period from Navratri to Diwali (11 October 2026 to 8 November 2026).

Key Financial Figures:

  • Total sales: ₹815.05 crore
  • Year-over-year growth: 13.81%
  • Comparative period (22 September 2025 to 20 October 2025) sales: ₹716.14 crore

Category-wise Sales Breakdown:

  • Gold: ₹723.61 crore (9.34% YoY growth from ₹661.78 crore)
  • Diamonds: ₹38.33 crore (182.73% YoY growth from ₹13.56 crore)
  • Silver: ₹50.74 crore (29.09% YoY growth from ₹39.31 crore)
  • Others: ₹2.37 crore (58.13% YoY growth from ₹1.50 crore)

Business Highlights and Updates

Key Festive Occasion Sales:

  • Dhanteras (6-7 November 2026): Historic sales of ₹143.86 crore
  • Pushya Nakshatra (1-2 November 2026): Sales of ₹60.18 crore

Retail Expansion:

  • Finalized two new Company Owned Company Operated (COCO) showrooms in Madhya Pradesh
  • Mandsaur showroom: Approximately 3,500 sq. ft. retail area
  • Sagar showroom: Approximately 5,800 sq. ft. retail area
  • Both showrooms to become operational before the end of the current financial year
  • Total store count will reach 17 after this expansion

Management Commentary

Mr. Santosh Kataria, Chairman and Managing Director (DIN: 02855068), commented on the performance:

  • Pleased with 13.81% YoY sales growth to ₹815.05 crore during the comparable 29-day period
  • Performance supported by healthy customer traction across key festive occasions including Dhanteras and Pushya Nakshatra
  • Gold remained the cornerstone of the business with healthy growth
  • Strong momentum witnessed in diamonds and silver categories
  • Focus remains on disciplined growth while maintaining customer experience, product quality, purity and transparency

Company Background

D.P. Abhushan Limited operates under the "D.P. Jewellers" brand with an 86-year legacy in Central India since 1940. The company currently operates 14 showrooms across Ratlam, Indore, Udaipur, Bhopal, Ujjain, Bhilwara, Kota, Banswara, Ajmer, Neemuch, Ratlam II, Dahod and Jabalpur. The company offers products in Gold, Silver, Diamond, and Platinum across various collections including Wedding, Valentine, Traditional, Flower, Mewar, Dohra, Lightweight, and Trendy Jewellery.