D. P. Abhushan Limited has inaugurated its first showroom under the Franchisee Owned Company Operated (FOCO) model in Jabalpur, Madhya Pradesh. This marks the company's 14th showroom under the D.P. Jewellers brand.
The new showroom is located at Plot Nos. 104, 110 & 111, House No. 896-1/2, Niwarganj Extension, Jabalpur, Madhya Pradesh - 482001, with an approximate retail area of 3,750 square feet.
Under the FOCO arrangement:
- The franchise partner has funded the inventory and showroom capital expenditure
- D. P. Abhushan will manage the day-to-day operations of the outlet
- The showroom will operate as an exclusive D. P. Abhushan outlet with product offering and retail operations aligned with the company's established framework
- The arrangement follows a pre-agreed revenue-sharing structure where the franchise partner's participation is linked to sales generated
The Jabalpur showroom is being introduced on a pilot basis. The company intends to closely monitor its operational performance, customer response, and overall effectiveness. The learnings from this pilot will form the basis for evaluating the scalability of the FOCO model and determining its potential adoption across other markets.
Mr. Santosh Kataria, Chairman and Managing Director, stated that the FOCO model provides an opportunity to expand into new markets with lower upfront capital deployment while retaining control over showroom operations and customer experience. The company will remain measured in its approach and any future scaling of the FOCO format will be undertaken progressively based on evaluation of this pilot.
The company now operates 14 showrooms across Ratlam, Indore, Udaipur, Bhopal, Ujjain, Bhilwara, Kota, Banswara, Ajmer, Neemuch, Dhar, and Dahod (Gujarat), with the Jabalpur location being the newest addition.