Launch Overview
Dayal Opticals, a luxury eyewear retailer founded in 1961, announced on 31 July 2026 the opening of its first DO Outlet store in Connaught Place, New Delhi. The outlet will permanently offer a flat 50% discount on all luxury eyewear, positioning the discount as a permanent feature rather than a seasonal promotion.
Concept and Positioning
The DO Outlet concept, first piloted at the company’s Khan Market store, is described as a “value‑led” retail format that maintains brand authenticity while providing exceptional price accessibility. The new CP store expands this concept into a larger, immersive retail environment, aiming to attract a broader, more diverse customer base.
Operational Footprint
Dayal Opticals currently operates 18 boutiques across Delhi NCR, Chandigarh, Mohali and Mumbai. The CP outlet adds to this network, leveraging the high footfall and central location of Connaught Place to increase reach.
Management Commentary
Sarvash Kalra, Director of Dayal Opticals, stated that luxury should not feel distant and that the 50% permanent discount democratises premium eyewear. He highlighted Connaught Place’s vibrant retail traffic as a natural choice for extending the DO Outlet model to a wider audience.
Company Background
Established in 1961, Dayal Opticals is recognised for curating global luxury eyewear brands and providing vision‑care services. The firm emphasizes trust, craftsmanship, and a customer‑first approach.
Disclaimer
The press release is distributed under an arrangement with NRDPL; PTI assumes no editorial responsibility.