De Beers India Announces "Love, From Hubby" Campaign
On October 6, 2026, De Beers India issued a press release from Mumbai announcing the launch of its "Love, From Hubby" campaign. The initiative introduces an exclusive collection of one‑carat natural diamond solitaire rings, designed as a meaningful gift from husbands to wives to mark the transition to an "empty‑nest" phase where couples have more time, space, and financial confidence to invest in each other.
The collection, called the Love, From Hubby Real Love Solitaire Collection, features solitaires set in yellow, white, and rose gold. These pieces are available at natural diamond retail partner stores across India, with further information and store details hosted on www.adiamondisforever.com and a visual story on Instagram at @heerahaisadakeliye.
Country Head of Category Marketing, Toranj Mehta, explained that the campaign reflects observations in affluent Indian homes where couples often prioritize family over themselves. He stated that the campaign aims to celebrate couples choosing each other anew, with a natural diamond serving as an honest and enduring expression of evolving love.
The timing aligns with insights from the De Beers India Diamond Acquisition Study 2025, which identified celebrating relationship milestones and expressing love or commitment as leading motivations for Indian consumers to purchase natural diamonds. The study also projects a significant rise in the number of Indian households earning above US$20,000 annually, increasing from 32 million in 2025 to 67 million by 2030, indicating a growing affluent consumer base.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company, operating across exploration, mining, marketing, and retailing. Through joint‑venture partners, it employs more than 20,000 people and is the largest diamond producer by value, with mining operations in Botswana, Canada, Namibia, and South Africa. The group’s portfolio includes De Beers Jewellers, Forevermark, and innovative solutions such as the Tracr and GemFair traceability initiatives. De Beers Group is committed to its "Building Forever" approach, emphasizing safety, human rights, ethical integrity, community thriving, environmental protection, and equal opportunities. It is a member of the Anglo American plc group.
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