Dell unveiled its most affordable XPS 13 laptop, priced at $699. A special discounted price of $599 is offered to students aged 16 and older during the back‑to‑school season.
The XPS 13 is described as Dell’s thinnest and lightest model, weighing roughly half a pound less than Apple’s MacBook Neo, and it features a larger display.
Dell’s pricing and product strategy mirrors Apple’s recent launch of the MacBook Neo lineup, which started at $599 in March and contributed to a boost in Apple’s fiscal second‑quarter earnings.
The announcement comes amid rising memory‑chip costs and tightening supply conditions, prompting Dell to adopt a more price‑sensitive approach.
Market reaction noted in the article shows Dell shares up 32.76% and Apple shares down 0.14% following the news.
