Launch Overview

Dettol, the flagship hygiene brand of Reckitt, announced the nationwide launch of Dettol Original Foaming Handwash in India. The product is positioned as an advanced foaming version of the brand’s iconic Original handwash, which is cited as India’s No. 1 handwash.^

Product Claims

The foaming formulation is reported to provide 10 times better germ protection compared with ordinary liquid handwash, based on an in‑vitro test against indicator bacteria (the test excluded any active ingredient in the liquid comparator). This claim is intended to address the consumer insight that many Indian children do not rub their hands long enough for liquid handwash to spread effectively.

Pricing and Availability

The handwash is being introduced at a trial price of Rs 109 for a 250 ml pump and will be available across the country through Dettol’s extensive retail network.

Marketing Campaign

The launch is supported by an integrated marketing campaign that includes television, digital, and influencer outreach. Dettol has partnered with a diverse network of mega, macro and micro‑influencers to create content in seven regional languages. Notable digital creators such as Dharna Durga and Sukriti demonstrate the product’s rich foam, wider coverage, and superior cleaning benefits through DIY demonstrations and everyday household moments. The campaign aims to educate families on proper hand‑hygiene practices and drive product trial.

Creative Production

The television commercial was produced by McCann India (creative agency) and Picture Perfect Films (production house). The spot was directed by Milind Dhaimade. Core creative team members include Divya Bhatia and Jiya Minocha (creative), with account management by Saumya Sharma and Tanisha Sharma. The TVC can be viewed at https://www.youtube.com/watch?v=d1Z5isPPT3I, and the influencer post by Dharna Durga is available at https://www.instagram.com/reel/DfpYXqES_ti/?exln=MXBub3hvbm9vdG1vcw==.

Executive Quote

Guntas Mudgal, Regional Marketing Director – Health, South Asia, Reckitt, stated: “For generations, families have relied on Dettol Original for trusted germ protection. However, we recognized that incomplete coverage during handwashing, especially among children, remained a key barrier to effective hand hygiene. By bringing our iconic Original variant into an advanced foaming format, we are making superior germ protection easier and more accessible in everyday life.”

Footnotes & Data Sources

  • The 10 × germ‑protection claim is based on an in‑vitro test against indicator bacteria versus a liquid handwash without active ingredients.
  • Market share data indicating Dettol Original as India’s No. 1 handwash is sourced from NIQ RMS data for the Hand Wash Segment of the Liquid Toilet Soaps Category, covering the 12‑month period ending September 2026 for the All‑India (U+R) total retail market (© 2026 Nielsen Consumer LLC).

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