Diageo India announced a high‑energy campaign for Johnnie Walker Luxe Blended Water featuring cricket star Virat Kohli, emphasizing continual progress.
The campaign reimagines the KISS anthem “I Was Made for Lovin’ You” into a modern track, highlighting Kohli’s evolving journey.
Diageo VP Marketing Varun Koorichh said young India is shifting to self‑driven growth, aligning the brand’s “Keep Walking” ethos with the campaign.
The release also outlines Diageo India’s 35 manufacturing facilities and its extensive alcobev portfolio, underscoring its leading market position.