Disney senior executives are evaluating a unified "super app" merging Disney+, Disneyland Resort and Cruise Line apps for bookings, merchandise and streaming.
New CEO Josh D'Amaro, who took over from Bob Iger in March, is championing the initiative to simplify Disney's direct-to-consumer experience.
The proposal remains early-stage; internal presentations exist but no concrete development steps have been taken, making immediate market impact uncertain.
Past attempts at a comprehensive Disney app faced logistical hurdles, and the ongoing Hulu-Disney+ merger also encounters technical and rights challenges.