DJI’s India Market Expansion

DJI, the global leader in creative camera technology, issued a press release on 7 July 2026 announcing that its full handheld camera range is now available nationwide in India through authorised retail channels. The portfolio comprises the Osmo Pocket gimbal camera, the rugged Osmo Action action cam, the Osmo Mobile smartphone stabiliser, the 360‑degree capture devices Osmo 360/Nano, and the DJI Mic wireless audio system.

The flagship Osmo Pocket 4 is highlighted with a 1‑inch sensor capable of recording 4K video at up to 240 fps, 14 stops of dynamic range, 10‑bit D‑Log colour and AI‑driven ActiveTrack that can lock onto moving subjects. DJI stresses that its stabilisation is achieved mechanically in‑hand rather than through post‑production smoothing, that ActiveTrack follows the subject without additional equipment, and that the DJI Mic plugs directly into the camera without a separate receiver, eliminating common audio‑quality issues.

Distribution Network

In India, the handheld lineup is sold through a mix of brick‑and‑mortar and online platforms:

  • Reliance Digital – national large‑format electronics retailer offering hands‑on displays and demos.
  • Croma – Tata‑owned electronics chain providing in‑store and online availability.
  • Amazon India – the official DJI India storefront for fast nationwide delivery.
  • Flipkart – marketplace presence reaching metros and tier‑2/3 cities.
  • DJI India Shop – the dedicated online store (djiindiashop.com) offering the complete range, bundled combos and DJI Care service.

This multi‑channel approach allows creators to experience the devices in‑store at Reliance Digital or Croma and then purchase through the channel that best suits them, whether physical retail, major e‑commerce marketplaces, or the direct DJI portal.

Target Audience and Positioning

DJI frames its handhelds as the first serious camera purchase for Indian creators who have outgrown phone‑only filming. It cites a burgeoning creator community numbering in the tens of millions, ranging from a rider documenting a coastal highway, a home‑cook filming biryani reels, to a father recording a child’s cricket over. The devices are positioned as premium yet uncomplicated, offering cinema‑quality results with a single‑button workflow, bridging the gap between hobbyist phone shooting and professional crew setups.

Brand and Social Presence

The company directs Indian users to its Instagram handle @djiindia.official, its YouTube channel DJI India Official, and its website djiindiashop.com for product information, demos and support. The release carries a disclaimer noting that it is provided under an arrangement with NRDPL and that PTI assumes no editorial responsibility.