Overview

DLF Malls announced a season‑long festive shopping festival across its Delhi‑NCR destinations, designed to turn routine mall visits into experience‑led outings. The initiative combines large‑scale décor installations, an enhanced rewards programme and the rollout of new retail concepts.

Festive Installations

The press release details immersive installations at several properties:

  • DLF Avenue features The Enchanted Lantern, celebrating light and togetherness.
  • DLF Mall of India showcases the Royal Opulence installation with a conch‑inspired centrepiece and peacock sculptures that have become popular photo backdrops.
  • DLF Promenade adopts a white‑and‑gold palette and includes a striking Bvlgari art piece that adds luxury to the Diwali ambience.
  • DLF Midtown Plaza presents an illuminated lotus‑inspired structure blending contemporary design with traditional symbolism.
  • Passing the Light, another Bulgari installation, incorporates 4,500 handcrafted terracotta elements inspired by diyas and the brand’s Serpenti motif.

Shopping Festival & Rewards

The festival offers shoppers up to 2X reward points on all purchases and up to 10X points on select ethnic‑wear brands. Customers who spend ₹10,000 or more receive more than 10,000 guaranteed gifts and vouchers. The programme is supported by a curated mix of new fashion, beauty, dining and lifestyle brands, encouraging longer dwell times and higher spend.

Portfolio Highlights & Expansion

DLF Malls operates 2 Luxury Properties (DLF Emporio and The Chanakya) and 6 Premium Properties:

  • DLF Mall of India – India’s first and largest destination mall with over 400 international and domestic fashion and lifestyle brands.
  • DLF Promenade – Hosts 150+ brand stores.
  • DLF Avenue, Saket – Houses 125+ fashion and indie brands and a curated F&B hub called COMMONS.
  • DLF CyberHub – Features 85+ F&B, retail and entertainment outlets.
  • DLF Midtown Plaza – Recently became operational in Moti Nagar, Delhi.
  • DLF Summit Plaza – Planned for DLF5, Gurugram.

New concepts introduced include Neighbourhood Plazas, positioned as upscale premium destinations for daily needs. Upcoming projects are:

  • DLF Promenade Goa, a 700,000 sq ft multi‑level mall slated to open later in 2026.
  • Horizon Plaza at DLF5, offering premium F&B and lifestyle retail.
  • The Hub at DLF Cyber City, Chennai, and DLF Cyber Park in Gurugram, expanding retail‑in‑office space offerings.

Executive Comment

Ms. Pushpa Bector, Group Executive Director & Business Head, DLF Retail, stated: “Festivals are about creating memorable moments with family and loved ones. Through our immersive décor, curated experiences and Shopping Festival, we are bringing together celebration, discovery and rewards to make every visit to DLF Malls more engaging and rewarding. Our aim is to create destinations where customers can shop, connect and celebrate the season in meaningful ways.”

Strategic Outlook

The release underscores DLF Malls’ focus on blending luxury, premium retail, dining and cultural experiences to set benchmarks for modern Indian retail. By leveraging festive décor, enhanced loyalty incentives and geographic expansion, the company aims to deepen consumer engagement and capture higher festive‑season spend.