DLF Malls launched the “Summer Up” campaign across DLF Mall of India, DLF Promenade and DLF Avenue from April 15 to May 20 2026.
The initiative presents 100 curated looks by stylists Pranav Goswamy, Smridhi Sibal and Jasbir Singh Mehta, featuring Zara, H&M and Mango.
DLF Malls introduced AI‑powered smart mirrors, AR try‑on tools and interactive lookbooks via a partnership with ORBO, creating a phygital retail experience.
Senior Executive Director Pushpa Bector said the campaign blends fashion, technology and personalization for fluid, expressive shopping across DLF’s premium malls.