Announcement and Event Details
Domicil, the iconic German home‑furnishing brand owned by HTL International, announced its return as the Lounge Partner for the Indian Streaming Academy Awards (ISAA) 2026. The third edition of the awards took place on 18 July 2026 at the Fairmont Hotel in Mumbai, bringing together leading figures from the Indian entertainment industry to honour excellence in original OTT content.
Domicil Lounge Experience
During the ceremony, the Domicil Lounge was set up as an immersive experiential space where actors, filmmakers, creators and guests could interact with the brand’s signature German design, timeless aesthetics, exceptional comfort and superior craftsmanship. Attendees used the lounge to celebrate their achievements, capture photographs with their awards and experience how thoughtfully designed living spaces enhance social interaction and storytelling.
Award Presentation and Executive Commentary
Mr. Manoj Nair, Head (Brands) for HTL Group of Companies covering India, the Middle East and Africa, presented the Best Supporting Actor (Female) – Hindi award. In his remarks he stated, "Streaming has transformed entertainment by giving people the freedom to experience stories in the comfort of their own homes. At Domicil, we create an environment where families come together, conversations continue and everyday moments become more meaningful. Our continued association with the Indian Streaming Academy Awards reflects Domicil's belief that exceptional design enriches everyday experiences and celebrates the spaces where life's most memorable stories unfold."
Strategic Significance
The partnership reinforces Domicil’s ongoing commitment to engage Indian consumers through premium lifestyle and entertainment platforms. By aligning with a high‑visibility digital entertainment event, Domicil aims to deepen its brand presence in India’s premium home‑furnishing market, positioning its products as integral to the modern viewing experience—whether a sofa for weekend series marathons, a recliner for long‑duration streaming sessions, or a well‑designed bed for late‑night film enjoyment.