Launch Overview
On 25 August 2026, Dot & Key Skincare, India's fastest‑growing D2C skincare brand headquartered in Kolkata, announced the launch of its Strawberry Dew Tinted Sunscreen range. The line comprises 15 flexible shades, making it the first Indian skincare brand to offer the widest selection of tinted sunscreen shades specifically calibrated for Indian skin tones.
Product Features
The tinted sunscreen is powered by new‑age UV filters that deliver broad‑spectrum protection against UVA and UVB rays while also shielding the skin from blue‑light exposure. Its water‑light, quick‑absorbing texture leaves a natural dewy finish with no white cast and provides buildable coverage that helps even out skin tone. The formulation is enriched with hyaluronic acid, niacinamide and panthenol, which together hydrate, strengthen the skin barrier and support overall skin health for all skin types.
Shade Palette
The 15 shades are grouped into three tone categories: lighter tones (Peony, Porcelain, Rose, Warm Ivory, Peach); medium tones (Sand, Honey, Almond, Beige, Cinnamon); and richer tones (Caramel, Hazelnut, Mocha, Fudge, Espresso).
Packaging
Each product is presented in a distinctive heart‑shaped tube, a design intended to transform the routine of sunscreen application into a more enjoyable daily ritual.
Availability
The Strawberry Dew Tinted Sunscreen range is available across Dot & Key’s own website, leading e‑commerce and quick‑commerce platforms, as well as retail outlets nationwide.
Brand Background
Founded in 2018 by Anisha Agarwal Saraf and Suyash Saraf, Dot & Key operates an in‑house R&D lab staffed by skincare scientists with over 50 years of combined experience. The brand has built a strong presence in India’s beauty market with flagship lines such as Vitamin C and Blueberry Barrier Repair, and it is backed by Nykaa, the country’s leading beauty and wellness aggregator.
Executive Quote
"While tinted sunscreens have gained global traction, there was a persistent gap wherein Indian consumers had to choose between sun protection, shades that complement rich Indian undertones, and functional skin benefits. With the Strawberry Dew Tinted Sunscreen range, we are bringing together all three in a format that eliminates the need for multi‑step routines and makes it feel like a second skin," said Anisha Agarwal Saraf, Co‑Founder & Chief Innovation Officer of Dot & Key Skincare.