Dot & Key Expands Moisturiser Portfolio with Dragon Fruit Bounce Jelly Moisturiser
On 15 September 2026, Dot & Key, described as India’s fastest‑growing direct‑to‑consumer (D2C) skincare brand, announced the launch of its Dragon Fruit Bounce Jelly Moisturiser. The product is positioned for oily and combination skin types that require hydration without a greasy feel. It is formulated as a lightweight, quick‑absorbing jelly that leaves the skin fresh, dewy and visibly plumped with a lasting “bounce”.
The formulation is built around three hero actives—Plant‑PDRN, Niacinamide and a blend of multi‑peptides—designed to support collagen synthesis, improve skin elasticity and balance excess oil. Additional supportive ingredients include multi‑weight Hyaluronic Acid, Ectoin and a Ceramide‑Cholesterol lipid matrix, which together lock in moisture, strengthen the barrier and protect against environmental stressors. The moisturizer is fragrance‑free, suitable for both morning (AM) and evening (PM) routines, and can be layered under sunscreen or makeup.
Pricing is set at ₹499 per unit. Distribution channels encompass Dot & Key’s own e‑commerce website, leading online marketplaces, quick‑commerce platforms and offline retail outlets, ensuring broad consumer access. This launch follows the earlier introduction of the Dragon Fruit Bounce Sunscreen, extending the brand’s Dragon Fruit line.
Brand Background
Dot & Key was founded in 2018 in Kolkata by siblings Anisha Agarwal Saraf and Suyash Saraf with the mission of delivering global‑standard skincare to Indian consumers. All product innovations are developed in‑house at the company’s R&D laboratory, where a team of scientists with over 50 years of combined experience combine fruit actives with high‑performance ingredients. The brand’s portfolio already includes flagship ranges such as Vitamin C, Blueberry Barrier Repair, sunscreens, moisturisers, face washes and lip balms. Dot & Key’s growth is supported by Nykaa, India’s leading beauty and wellness aggregator, which provides an extensive omnichannel reach to millions of consumers.