Dot & Key Launches India's First 15‑Shade Tinted Sunscreen Range

On 25 August 2026, from its Kolkata headquarters, Dot & Key Skincare – described as India’s fastest‑growing direct‑to‑consumer (D2C) skincare brand – announced the launch of the Strawberry Dew Tinted Sunscreen range. The line comprises 15 flexible shades, making it the first Indian skincare brand to offer such a breadth of tinted sunscreen options tailored to Indian skin tones.

The product blends broad‑spectrum UVA and UVB protection provided by new‑age UV filters with blue‑light shielding. Its texture is described as water‑light, quick‑absorbing, and leaves a natural dewy finish without any white cast. The formulation is enriched with hyaluronic acid, niacinamide, and panthenol, which together aim to hydrate, strengthen the skin barrier, and support overall skin health for all skin types.

Shade Portfolio

The 15 shades are organized into three groups:

  • Lighter tones: Peony, Porcelain, Rose
  • Medium shades: Sand, Honey, Almond
  • Deep shades: Caramel, Hazelnut, Mocha, Espresso

These shades are intended to match the diversity of Indian undertones while providing buildable coverage that evens out skin tone.

Packaging and Availability

The sunscreen is presented in a distinctive heart‑shaped tube, designed to make daily application more enjoyable. Distribution channels include the brand’s own website, leading e‑commerce and quick‑commerce platforms, and physical retail outlets across the country.

Company Background

Founded in 2018 by Anisha Agarwal Saraf and Suyash Saraf, Dot & Key operates an in‑house R&D lab staffed by scientists with over 50 years of combined experience. The brand has positioned itself as a leader in India’s beauty market, offering products across sunscreens, moisturisers, face washes, and lip balms, with flagship lines such as Vitamin C and Blueberry Barrier Repair. Dot & Key is backed by Nykaa, India’s premier beauty and wellness aggregator, and reaches millions through an omnichannel presence.

For further information, the company directs readers to https://www.dotandkey.com.

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