Overview
On 29 October 2026, Dot & Key, India’s fastest‑growing direct‑to‑consumer (D2C) skincare brand, staged an immersive three‑day activation at Nykaaland 4.0, the annual beauty festival in New Delhi. The brand converted its booth into an interactive playground built around its Strawberry Dew Tinted Sunscreen range, which blends sun protection with a subtle tint to bridge skincare and makeup.
Booth Features
The experience included an interactive claw‑game, a photo‑booth, a screen‑led visual wall and larger‑than‑life character installations designed for on‑site content creation. Attendees could discover the Strawberry Dew Tinted Sunscreen and the newly launched Plushie Jelly Lip Balms while engaging with the games and installations.
Celebrity and Creator Appearances
Brand ambassador Shanaya Kapoor greeted visitors, posed for photos and highlighted the Strawberry Dew Tinted Sunscreen and Plushie Jelly Lip Balms. Actor Varun Sood visited the booth, played the games, met fans and wore a custom Dot & Key jacket. NYC‑based creator Apoorva Makhija, known as The Rebel Kid, attracted a crowd eager to meet her and capture moments. The final day featured Bollywood actor Aditya Roy Kapur, who interacted with fans, posed with the installations and added his signature energy to the event. All photographs from the activation are available on Dot & Key’s Instagram page.
Executive Commentary
Suyash Saraf, Co‑Founder and CEO of Dot & Key Skincare, stated: “Beauty is best experienced when consumers can engage with the brand beyond the products themselves. We wanted to build a space reflecting our playful identity where consumers could discover our range and make the experience their own. The enthusiastic response to our booth and the opportunity to connect with consumers through familiar faces from entertainment and digital culture made the experience particularly special. Experiences like this help us build a more direct connection with our community.”
Company Background
Dot & Key was founded in 2018 by Anisha Agarwal Saraf and Suyash Saraf in Kolkata with the mission of delivering global‑standard skincare to Indian consumers. The brand operates an in‑house R&D lab staffed by scientists with over 50 years of combined experience, developing flagship ranges such as Vitamin C, Blueberry Barrier Repair, sunscreens, moisturizers, facewash and lip balms. Dot & Key is backed by Nykaa, India’s leading beauty and wellness aggregator, and reaches millions of consumers through a robust omnichannel presence.
Additional Information
For further details, visit www.dotandkey.com.