Dr Paula Goel, a pediatrician and lifestyle medicine physician, introduced a science‑led luxury skincare line comprising seven formulations.
The brand partners with Italian design studio FL Fuoriserie, led by Fabio Lamborghini, providing brand, design, and experiential direction.
Preliminary tests showed 98% patch‑test tolerance, 26% hydration boost in four hours, and 88% purchase intent among participants.
Products, featuring ingredients like hibiscus and peptides (Redensyl, Anagain, Baicapil, Procapil), are sold via drpaulagoel.com, Amazon, and Flipkart.