Dr Paula Goel launches a science‑led luxury skincare brand in collaboration with Italian design house FL Fuoriserie, offering seven formulations.
The range targets skin‑health links to metabolism, featuring ingredients like hibiscus, Redensyl, Anagain, Baicapil and Procapil across eight product types.
Preliminary tests showed 98% patch‑test tolerance, 26% hydration boost in four hours and 88% purchase intent among participants.
Products are sold via drpaulagoel.com and major e‑commerce platforms Amazon and Flipkart, marking a new doctor‑founder luxury segment in India.