Dragonpass Showcases AI‑Powered Travel Solutions at ITB Asia 2026
On 29 October 2026, Dragonpass issued a press release from Singapore announcing its participation in ITB Asia 2026, which was held from 21 to 23 October at Marina Bay Sands. The exhibition, themed “Experiences in Motion: Human‑Centred Design in Travel & Tourism”, gathered more than 1,000 exhibiting brands and industry leaders to discuss the future of travel and tourism.
Dragonpass, a global travel and lifestyle platform founded in 2005, used the event to demonstrate its integrated travel ecosystem. The company emphasized how its premium services—such as first‑class travel, airport transit, flight‑delay assistance, and targeted member engagement through daily interactions and miles redemption—are now linked with AI‑driven personalization to create added value for both partners and travellers. By connecting airlines, airports, hotels and other travel service providers, Dragonpass aims to transform travel benefits into long‑term customer loyalty.
The firm also highlighted co‑branded lounges, dedicated counters and co‑branded events as mechanisms for partners to extend brand presence within airport environments and deepen connections with members.
In a statement, Jane Zhu, Co‑founder and CEO of Dragonpass, noted that interest‑driven travel—where travellers journey around concerts, sporting events, food experiences or art exhibitions—is reshaping membership programmes. She said AI enables the platform to match membership benefits with real‑life itineraries, helping travellers discover relevant services during planning and granting access to lounges or privileges at the airport, thereby moving beyond simple benefit redemption toward experience‑led engagement.
Looking ahead, Dragonpass said it will continue expanding its global ecosystem, using AI to deepen member relationships, onboard additional partners across the travel and lifestyle value chain, and convert membership benefits into meaningful experiences throughout the journey.
The company currently serves more than 40 million members worldwide, with an ecosystem that spans travel, health and wellness, lifestyle and entertainment across over 140 countries and regions, and maintains partnerships with more than 800 enterprises. For further information, Dragonpass can be contacted at brandmarketing@dragonpass.com.