Key Announcement
Dreamfolks Services Limited announced a partnership with Elixir to become the official provider of premium spa benefits for Elixir's upcoming wellness-focused credit card. The partnership was unveiled at the Global Fintech Fest on September 09, 2026.
Partnership Details
- Dreamfolks will power the premium spa benefit for Elixir's upcoming credit card
- Future Elixir cardholders will have access to curated spa experiences through DreamFolks' technology-enabled lifestyle platform
- The collaboration aims to elevate the card's holistic wellness proposition beyond conventional credit card rewards
- The partnership aligns benefits with consumers' everyday health and lifestyle choices
Elixir's Card Features (as disclosed)
- Complimentary access to leading gyms
- Marketplace featuring more than 100 wellness brands
- 2% back on all online spends
- 5% back on health and wellness spends made through the Elixir app
- Activity-based rewards structure: rewards increase to 1.5X when cardholders complete 10 workouts in a month, doubling at 20 workouts
- AI-powered wellness concierge that uses wearable and habit data for personalized recommendations
Strategic Significance for Dreamfolks
- Strengthens Dreamfolks' evolution from a travel access platform into a broader technology-enabled travel and lifestyle benefits company
- Adds another wellness-led use case within Dreamfolks' growing lifestyle benefits portfolio
- Reinforces Dreamfolks' role as an experience enabler for banks, card issuers, fintechs, and other consumer-facing businesses
- The company already offers lifestyle and wellness services including spa and wellness experiences alongside its wider portfolio of travel, golf, private club, dining, healthcare, and other experiential benefits
Management Commentary
Liberatha Kallat, Chairperson & Managing Director, DreamFolks Services Limited stated: "The evolution of premium credit cards is increasingly being shaped by the shifting priorities of Gen Z and premium lifestyle chasers. Today's younger consumers are driving over 40% of all wellness spending, treating holistic well-being not as an occasional indulgence, but as an everyday necessity."
Ritik Madan, Co-founder & CEO, Elixir stated: "We're building Elixir around the belief that wellness should be an integral part of everyday life rather than an occasional benefit. By bringing together rewards, fitness, wellness and intelligent technology, we are creating a more connected proposition for consumers."
Market Context
The launch reflects the evolution of premium financial products from conventional rewards towards experience-led and lifestyle-oriented propositions. The partnership enables integration of premium spa experiences into Elixir's wellness ecosystem.
Financial Impact
Financial impact not quantified in the disclosure.
Additional Information
The announcement is also available on the company's website at www.dreamfolks.com.