DrVeda Announces Celebrity‑Led Brand Campaign for Skincare and Haircare Portfolio
On Friday, 23 October 2026, DrVeda, an emerging beauty and wellness brand based in Mumbai, India, disclosed that Bollywood actors Sonakshi Sinha and Zaheer Iqbal have joined the company as the faces of its new brand campaign covering its skincare and haircare portfolio. The partnership is intended to strengthen DrVeda’s connection with beauty‑conscious consumers through relatable storytelling and contemporary brand communication.
The campaign is being creatively executed and produced by Story Bakers, a content agency that specialises in celebrity collaborations, branded content and strategic brand communication. DrVeda’s philosophy, “Science Meets Beauty,” underpins the campaign’s messaging, emphasizing practical, solution‑oriented products that address everyday skin and hair concerns rather than relying on hype around trending ingredients.
DrVeda was co‑founded by Saharsh Mittal, Smyle Wadhwa, Sanju Wadhwa, Smarth Kapoor and Prerna Santhalia, who articulated a vision focused on developing targeted products designed to meet common consumer needs. The brand aims to make personal care more accessible, convenient and relevant to modern lifestyles, reflecting a broader shift in the beauty industry toward purpose‑driven, easy‑to‑use solutions.
Through the celebrity‑led campaign, DrVeda intends to expand its reach among younger consumers and working professionals who are increasingly investing in dedicated beauty routines. The duo will appear in upcoming promotional material across DrVeda’s marketing platforms, including digital storytelling and product‑focused communication, to build awareness, deepen consumer engagement and establish a stronger presence in India’s competitive beauty and wellness category.
For additional information, the company directs readers to its website at www.drveda.in. (Disclaimer: The press release is provided under an arrangement with NRDPL; PTI assumes no editorial responsibility.)