Campaign Announcement
On Friday, 23 October 2026, DrVeda, an emerging beauty and wellness brand based in Mumbai, India, announced that Bollywood actors Sonakshi Sinha and Zaheer Iqbal have joined the company as the faces of its brand campaign for the skincare and haircare portfolio. The partnership is positioned as a significant step in DrVeda’s growth journey, intended to strengthen its presence in India’s evolving beauty and personal‑care market.
Creative Execution
The campaign will be creatively executed and produced by Story Bakers, a creative content agency and production house that specializes in celebrity collaborations, branded content, and strategic brand communication. Story Bakers will develop the promotional assets featuring the celebrity duo across DrVeda’s marketing platforms.
Brand Philosophy and Founders
DrVeda operates under the philosophy “Science Meets Beauty,” aiming to deliver practical, solution‑oriented approaches to everyday skincare and haircare challenges. The brand was co‑founded by Saharsh Mittal, Smyle Wadhwa, Sanju Wadhwa, Smarth Kapoor and Prerna Santhalia, who share a vision of addressing common consumer concerns with products that fit naturally into daily self‑care routines, rather than relying on ingredient trends or marketing buzzwords.
Market Positioning and Target Audience
The collaboration with Sonakshi Sinha and Zaheer Iqbal is expected to deepen DrVeda’s connection with beauty‑conscious consumers through relatable storytelling and contemporary brand communication. DrVeda aims to expand its reach among younger consumers and working professionals who are increasingly investing in dedicated beauty routines, using celebrity‑led campaigns, digital storytelling and product‑focused communication to build awareness, deepen engagement and establish a stronger presence in India’s competitive beauty and wellness category.
Additional Information
The brand continues to focus on building a portfolio that addresses a range of consumer needs through targeted product offerings, simplifying routines and encouraging a practical approach to self‑care. For further details, the company directs readers to its website at www.drveda.in.