Overview
DS Group's Pulse Candy, a flagship confectionery brand of the Dharampal Satyapal Group (DS Group), announced a strategic collaboration with the upcoming film Spider‑Man: Brand New Day. The partnership underpins a 360‑degree consumer engagement campaign that runs from the last week of July through 30 August 2026, covering digital, outdoor, cinema, retail and social‑media touchpoints across India.
Campaign Elements
The initiative features limited‑edition co‑branded Pulse Candy packs that carry the Spider‑Man branding, large‑scale outdoor installations where the superhero is depicted using his web to capture the candy, and billboards that extend the visual narrative across adjoining panels. Media execution includes high‑impact creative narratives, cinema advertising, retail displays and social‑media activations designed to reinforce the message “Even Spider‑Man Cannot Resist Pulse.”
Executive Comments
Arvind Kumar, Senior General Manager – Marketing, Confectionery, DS Group, said the collaboration “reflects our continued focus on building Pulse Candy at the intersection of entertainment and popular culture” and aims to deepen consumer engagement, strengthen brand affinity and create memorable experiences for Gen Z. Shony Panjikaran, General Manager and Head, Sony Pictures Releasing International, India, noted that the partnership “extends the excitement of Spider‑Man: Brand New Day beyond the big screen, offering fans an immersive way to celebrate the film.”
About Spider‑Man: Brand New Day
The film follows Peter Parker as he continues fighting crime in a world that has forgotten him, confronting a new invisible villain that threatens the city and his loved ones.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE), a subsidiary of Tokyo‑based Sony Group Corporation, operates globally in motion‑picture production, acquisition and distribution, television production and distribution, digital content creation, studio facilities and development of new entertainment products. Its Motion Picture Group includes Columbia Pictures, Screen Gems, TriStar Pictures, among others.
About DS Group
The Dharampal Satyapal Group, founded in 1929, is a leading FMCG conglomerate with businesses in food & beverage, confectionery, mouth freshener, hospitality, agriculture, luxury retail and other investments. Brands include Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol and Namah. The DS headquarters has earned LEED Platinum and LEED Zero Carbon certifications and reports a water‑positivity index of 1.8 across 30 Indian locations. For more information, visit www.dsgroup.com.
Contact
The release was issued by DS Group on 7 August 2026.