Overview
Duroflex, one of India’s three largest mattress companies, announced the Great Comfort Fest – its biggest festive offer of the year – aimed at rewarding consumers who upgrade their sleep environments during the festive period.
Offer Details
The fest provides complimentary wellness‑focused hampers valued at up to Rs 24,996. In addition, customers making eligible higher‑value purchases can unlock Gold Vouchers worth up to Rs 30,000. The hampers are structured across multiple purchase tiers, with benefits increasing as customers move up the range. The Grand Festive hamper includes two Duroflex Spine Contour Pillows, a Double All‑Weather Comforter and a Duroflex Neuma Feet Air Massager.
Eligible Products
The promotion applies to select mattresses, specifically the Back Magic range, Propel Plus and Airboost models. It also encourages shoppers to explore Duroflex’s broader portfolio of sleep and comfort solutions, including motion sofas, beds, recliners and accessories.
Redemption Channels
Customers can claim the hampers and vouchers on eligible purchases made through Duroflex Experience Centres, the official Duroflex website and authorised Duroflex Experience Hubs. The offer is tied to invoice values, with larger baskets unlocking the higher‑value Gold Voucher.
Company Background
Duroflex boasts a 60‑year heritage, an extensive retail network of more than 82 COCO stores and over 5,000 trade partners across India. Its Duropedic orthopedic mattress line is recommended by doctors at the National Health Academy (NHA). The brand is expanding its omni‑channel footprint and introducing sleep‑and‑furniture technology solutions to elevate modern living.
Executive Comment
Ullas Vijay, Chief Marketing Officer of Duroflex Limited, said, “Festivals are increasingly becoming a time when consumers invest in their homes and make considered upgrades that enhance everyday living. At Duroflex, we see deep sleep as an integral part of that experience, and this festive season, we wanted to make the journey towards better sleep even more rewarding. Our festive offer brings together meaningful value through wellness‑focused hampers and additional rewards on larger purchases, giving consumers more reasons to upgrade their sleep spaces this season.”